PPC Tip #2 TLDR: Dirty Adgroups

Generally, you want to use 1 SKU per AdGroup. Here’s why

#1. If you mix SKUs with different prices, you won’t know how profitable your search terms are.

#2. If you mix SKUs with different variations, you won’t know which ads are most effective to advertise.

For a more detailed explanation of why these two things are true, and why they matter, read the long version, here.

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