PPC Tip #1 TLDR – Budgets

If you like brevity:

  1. Make sure you have either an overall budget set (that value is Daily), or that you’ve counted up all your campaign budgets.
  2. Separate you campaigns by profitability, at the very least ONE for your most profitable and a second for your NOT QUITE SO PROFITABLE keywords.
  3. Check your budget regularly. If you are hitting your cap you’re probably doing something wrong.

If you want more explanation, check the longer version of this post here:

Or if you need help with your campaigns, reach out in the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *