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Blue Ocean Strategy and FBA — why you should sell globally on Amazon.

Blue Ocean Strategy and FBA — why you should sell globally on Amazon.

It’s easier. The end. Alright so it’s not quite that simple, but it is close in a number of meaningful ways.  In upcoming blogs I’ll explain the differences between selling in the US and everywhere else, but here let me explain more specifically the philosophy behind why you should sell everywhere else, first, and maybe exclusively. There’s a brilliant book from Harvard Press called Blue Ocean Strategy.  It is one of the better books on business I’ve ever read. Fittingly, you can buy…

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How do Amazon Index Checkers work? (And can they get your account suspended?)

How do Amazon Index Checkers work? (And can they get your account suspended?)

An Amachete user (Thanks Henrik!) recently referred me to this review, where someone suggested that a Keyword Index Checker got their account suspended. The two most important things for me, with Amachete, are the privacy of user data, and preventing our users from engaging in TOS violating behavior. Since an Index Checker is a fairly trivial piece of technology, it’s on my “list of things to do”, so I thought it’d be worth taking a moment to see whether or not…

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Jeff Bezos’s Yearly Letter, and what it means for FBA Sellers?

Jeff Bezos’s Yearly Letter, and what it means for FBA Sellers?

Jeff Bezos published his annual letter, where he just sorta Bezoses everywhere much to the delight of shareholders and Amazon fans, which don’t have a nickname, until now…. Amafans. Thank me later. So, what does his yearly letter mean for you as an FBA seller? Not much. Sure, there are tangentially interesting things for you, of course, the idea that Amazon uses Machine Learning to help with product rank, fraud detection, language translations, that’s all great.  But it’s not actionable….

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VAT and Amazon and You – Part 3. VAT for Importers.

VAT and Amazon and You – Part 3. VAT for Importers.

You’ve done it. You’ve found your product. Found suppliers. Got a sample. Picked a manufacturer. Placed your order, and arranged shipping.  Your products are en route to an FBA shipping center in (GERMANY, ENGLAND, FRANCE, OTHER)… but wait. Now someone wants an IMPORT DUTY (VAT) from you. Let’s say you bought 1000 sofas from China for $10 each. I’m not sure why you want 1,000 sofas. I’m not sure why they only cost $10. Both of those things sound like…

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VAT and Amazon and You – Part 2. What is VALUE ADDED TAX ?

VAT and Amazon and You – Part 2. What is VALUE ADDED TAX ?

You can probably guess from the name: VALUE ADDED TAX(VAT) is a tax on the value added to an item. But just in case that’s not entirely clear, lets revisit our Salt and Pepper shakers from yesterday.  Actually, no lets try a new product, I’m sure we can find one that’s been done to death in one of the “Amazon Review Groups.” Pour over coffee maker? Yikes.  This is a bit saturated, but okay.  Here’s how VALUE ADDED TAX works in…

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VAT and Amazon and You – Part 1. What is SALES TAX ?

VAT and Amazon and You – Part 1. What is SALES TAX ?

VAT. There. It’s worth staring at those three letters for a little bit, because you’ve probably seen them before, and they made you a little sad inside.  That’s perfectly okay. That’s a perfectly healthy reaction. VAT kinda sucks, especially when you don’t understand it. By the time you’ve finished reading this series of posts  you’ll understand exactly what it is, how it affects your business, and the easiest way to set up your company so that you rarely have to deal with…

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